A proposal template built for marketing and creative agencies. Structured to demonstrate strategic thinking, creative process, measurable outcomes, and clear deliverables — designed to convert prospects who are comparing multiple agencies.
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This template includes all the sections a winning Marketing & Creative proposal needs — structured in the order that decision makers expect.
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Download the template and open it in your preferred editor. Fill in your company name, past project examples, team credentials, and a sample pricing structure.
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Save your completed template as a PDF and upload it on the Upload page. DraftYourBid reads it and builds a private index of your writing style and approach.
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Describe your new client and their requirements on the Generate page. DraftYourBid drafts a full, tailored proposal in your voice — in under 2 minutes.
Begin with a situation analysis that shows you've done your homework — reference their market position, competitors, and current challenges.
Structure around outcomes, not outputs. "Increase qualified leads by 30%" is more compelling than "deliver 10 blog posts per month".
Include a measurement framework: how will you track and report on performance, and at what cadence?
Show a process section — clients want to understand how you work, not just what you'll deliver.
Be specific with timelines and milestones. Vague timelines signal poor project management.
Should I include case studies in a marketing proposal?
Yes — include 1–2 brief case studies relevant to the client's industry or challenge. Quantified results (e.g., "42% increase in organic traffic") are far more persuasive than general claims.
How should a marketing agency price a proposal?
Present pricing as an investment, not a cost. Show deliverables, hours, and the business outcome you're driving toward. A tiered options approach (Good / Better / Best) often increases the average deal value.
Upload your completed template and DraftYourBid generates a tailored first draft for every new client — in your voice, not a generic one.
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